dinsdag 30 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/Ks2rSw-9WNs/sanjay_pradhan_how_open_data_is_changing_international_aid.html
maandag 29 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/sUbv7kKTTz4/rory_stewart_how_to_rebuild_democracy.html
How Randi Zuckerberg’s Silicon Valley Reality Show Is Luring In Viewers? Hint: Facebook Meets Ego-Tracker
This could very well go down as the genius marketing move of the year, or an example of trying way too hard.
Bravo’s upcoming reality TV show chronicling startup culture in Silicon Valley, which was produced by Mark Zuckerberg‘s sister, Randi (who full disclosure once did a stint at Forbes) is launching a social-ranking Web site where anyone can tally their “influence” of sorts, as measured by retweets and shares on Twitter, Facebook, and Instagram.
The site, SiliconValleyStatus.com boasts the in-your-face tagline: “It’s not just a status, it’s a statement. What’s yours?”
You can of course share your status, if you’re that type. And if you rank high enough, you can get your name and photo plastered on a billboard along highway 101, the often-crammed corridor that connects the Palo Alto to San Francisco. The highest possible score is 999.
Ellen Stone, a top marketing executive at Bravo describes the link between this influence-ranking site and the show: “One of the reasons people find Silicon Valley so interesting is because success and failure can happen so fast. So the idea of networking and getting conversations started around your idea really matters. It is a place where you need to create a conversation about yourself and your idea.”
The same, of course, can be said about reality television shows.
Zuckerberg’s show is already being eagerly panned by the Silicon Valley digerati. Gizmodo calls the shows characters failed actors instead entrepreneurs and mocks their dialogue. This seems laughably easy. The preview includes cringe-inducing lines like “People have been intimidated because this package doesn’t usually come with a brain.” Riiight.
But reality television isn’t known or really admired for substance. It is supposed to make us cringe. That’s why we watch.
Zuckerberg, though, has a big task. Silicon Valley, or San Francisco‘s Noe Valley (where the show’s main house is) isn’t exactly rich in absurdities the way you can make cheesy housewives from anywhere seem. And if anything, Silicon Valley culture prides itself on being discreet. “He’s a billionaire, but you’d never guess it” is perhaps the region’s biggest compliment.
from Upside Potential http://www.forbes.com/sites/victoriabarret/2012/10/29/how-randi-zuckerbergs-silicon-valley-reality-show-is-luring-in-viewers-hint-facebook-meets-ego-tracker/
vrijdag 26 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/NBfV2_ubHVs/marco_tempest_a_cyber_magic_card_trick_like_no_other.html
donderdag 25 oktober 2012
Today I ran a Crowdsourcing for Marketing for Enterprise & Agencies workshop in New York as part of the global Crowdsourcing Week series of events.
I was very happy with how it went and the response from the participants. There was a good mixture of brand and agency participants, and great discussion throughout. Little of the richness of the workshop and discussion is shown in the slides, but some of the frameworks might be of use to those who did not attend the workshop.
In particular we delved in some depth into the implications of crowdsourcing for the corporate marketing function and agencies. I will be spending more time on this topic, and creating more in-depth content. For now, the new chapter on crowdsourcing for marketing in the Second Edition of Getting Results From Crowds contains some of the new frameworks.
Here are the slides for today’s workshop.
The post Slides for Crowdsourcing for Marketing Workshop in New York appeared first on Trends in the Living Networks.
from Trends in the Living Networks http://feedproxy.google.com/~r/TrendsInTheLivingNetworks/~3/cSdu2gTjWy0/slides-for-crowdsourcing-for-marketing-workshop-in-new-york.html
woensdag 24 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/UAkIZ4VvE4w/lemn_sissay_a_child_of_the_state.html
dinsdag 23 oktober 2012
Yesterday I chaired Crowd Business Models Summit in San Francisco.
Here are the slides from my opening presentation, which provided an introduction and frame for the event.
The big frame for thinking about crowd business models is the future of work and organizations. Crowdsourcing and crowds will be central to how value is created in future. As such it is immensely valuable to use the lens of business models based on crowds.
I run through the Crowd Business Models Framework proposed in my book Getting Results From Crowds. There was some great discussion about the model in the ensuing Participant Roundtable sessions that I will draw on for future versions of the model.
I finished by looking at the idea of infinite business models and singularity business models.
I’ll share more detailed thoughts on the Summit when I get a chance. It was a fantastic event with many rich insights, so we’ll share as we can for those who couldn’t be there.
The post Slides from opening keynote at Crowd Business Models Summit appeared first on Trends in the Living Networks.
from Trends in the Living Networks http://feedproxy.google.com/~r/TrendsInTheLivingNetworks/~3/AE7hDzZ21Jg/slides-from-opening-keynote-at-crowd-business-models-summit.html
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/6CVxEQdZSVo/david_pizarro_the_strange_politics_of_disgust.html
maandag 22 oktober 2012
We’re embarking on our second annual “30 Under 30″ project here at Forbes. Last year’s lists were wildly popular and for good reason. To be under 30 years old and doing remarkable work is an accomplishment, and for the rest of us, a glimpse into the future.
And this year we’re turning it over to you all, our readers, to submit your top picks. Our technology category is broad, and included Drew Houston of Dropbox (cloud storage), Eric and Susan Gregg Koger of online fashion site Modcloth as well as Daniel Ek of social music site Spotify.
To see last year’s final ranking in technology, click here.
Some of these names will reappear. Many are still under 30 years old, after all. Let us know which ones you believe should again make the cut. And please put new people on our radar. Technology is a unique field where success often does come early. We want to make sure we’re not missing anyone.
Speaking of which, a hint of sorts about one addition we’ll likely be making. For our 2011 list Aaron Levie of Box offered to be a judge (we enlist the help of three industry experts to be our judges). Levie had great picks, but he himself was disqualified as a ranking member because of his spot as judge. This year, since he is still nowhere near 30 years old and Box is growing swiftly, he’ll join his peers.
To send us your thoughts, you can comment in this story or tweet me @victoriabarret. We will be using the Twitter hashtag @Forbes30
from Upside Potential http://www.forbes.com/sites/victoriabarret/2012/10/22/who-are-the-top-30-technology-pioneers-under-age-30/
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/jzXO6NGDyjw/pankaj_ghemawat_actually_the_world_isn_t_flat.html
donderdag 18 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/xnGmJwvgsGU/heather_brooke_my_battle_to_expose_government_corruption.html
On October 25 in New York City I will run a workshop on Crowdsourcing for Marketing in Enterprise & Agencies as part of the global Crowdsourcing Week workshop series. The following day I will run a workshop that is highly complementary, on Crowdsourcing for Media and Content.
Following on from the broad-based first edition of Getting Results From Crowds, one of the most important topics I have been delving into is the application of crowdsourcing to marketing. The New York workshop will go into the topic in detail, including the primary applications, extensive case studies, industry perspectives, analysis of crowdsourced marketing platforms, approaches to building your own crowds, effective strategies for creative agencies to tap the rise of crowdsourcing, and more.
Just as the field of crowdsourcing is far broader than most people appreciate (with 22 categories in our Crowdsourcing Landscape), there are many ways in which crowdsourcing can be applied to marketing.
There are 7 major applications of crowdsourcing to marketing:
1. Content creation
Generating marketing content such as videos, images, or copy.
2. Idea generation
Creating ideas to identify or develop marketing initiatives.
3. Product development
Identifying insights to enhance existing products or develop new ones.
4. Customer insights
Gathering customer perspectives on current or potential products or marketing initiatives.
5. Customer engagement
Building greater participation and affiliation with the brand and company.
6. Customer advocacy
Tapping customers to spread word to their personal networks about products or services.
Gaining insights on attitudes to possible pricing strategies.
The workshop we will go into detail into these applications, including examples, case studies, and lessons into successful approaches in each category. One of the additional chapters in the Second Edition of Getting Results From Crowds covers these issues as part of a broader view of crowdsourcing in marketing.
Perhaps the most important aspect of this list is understanding that crowdsourcing will be at the heart of all marketing activities. It is about the co-creation of the brand with customers. You can no longer foist yourself on customers. Co-creating your products and brand with the crowd, with your customers, is a large part of the future of marketing.
If you’d like to register for the New York Crowdsourcing for Marketing workshop, use the code FRIENDS40 to get a 40% discount.
The post The future of marketing: 7 critical applications of crowdsourcing appeared first on Trends in the Living Networks.
from Trends in the Living Networks http://feedproxy.google.com/~r/TrendsInTheLivingNetworks/~3/MUY0P6xTjc8/the-future-of-marketing-7-critical-applications-of-crowdsourcing.html
woensdag 17 oktober 2012
TED: Beau Lotto + Amy O’Toole: Science is for everyone, kids included - Beau Lotto / Amy O'Toole (2012)
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/3E6RWEjaMsE/beau_lotto_amy_o_toole_science_is_for_everyone_kids_included.html
dinsdag 16 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/7C8Glu3AxSA/john_wilbanks_let_s_pool_our_medical_data.html
donderdag 11 oktober 2012
The online travel market is one of clutter. There are too many Web sites aiming to book your flight, hotel and car rental bookings — charging the vendor of said service a small fee for the referral. And yet once you get to your destination, you’re on your own. You’re expected to play the role of research librarian and travel agent.
A new Silicon Valley startup called Peek is aiming to fix that.
Peek launches today as an answer to the “what do you do when you get there” question in only California and Hawaii, for now. The company has struck up relationships with vineyards, museums, and helicopter tour outfits, to offer up more than 500 travel activities. Peek is part booking agent, part tour book. One on-staff writer and several freelancers have penned descriptions of activities. These sit alongside links to reviews from Yelp and Tripadvisor. The site also features “Perfect Day” tips from high-profile types including Tory Burch (her secrets to enjoying Oahu) and Twitter and Square co-founder Jack Dorsey (he sticks to San Francisco).
Peek gets a 15 to 30% fee every time a visitor books an activity. And co-founder Ruzwana Bashir is thinking big. She points out the travel activities market in the U.S. is $27 billion, yet there’s no single destination for people to easily map out a trip plan and book it.
Bashir co-founded Peek a year ago after several years mulling over the 20 hours it once took her to book a weekend trip to Istanbul. She was on the founding team of Art.sy and there met her future investors, including Dorsey and Google chairman Eric Schmidt. Peek has raised $1.4 million from investors including SV Angel, Khosla Ventures, and angel investor Pejman Nozad.
Other sites aiming to to do parts of this include Viator.com and Trippy.com, which is a social sharing site for travel ideas. Bashir believes she’s found open space in the well-traversed online travel industry. “No one has wanted to go out and build these relationships,” she says. Timing, of course, is everything, and she feels good: “These vendors were less sophisticated about technology in the past. That’s changed even in the last five years. Businesses now understand they need to be online.”
from Upside Potential http://www.forbes.com/sites/victoriabarret/2012/10/11/new-travel-startup-peek-helps-you-once-you-get-there/
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/nMrkv6zIKrI/melissa_marshall_talk_nerdy_to_me.html
woensdag 10 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/PNTPyzWdlJQ/ruby_wax_what_s_so_funny_about_mental_illness.html
dinsdag 9 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/L-NNRyOqnIE/john_maeda_how_art_technology_and_design_inform_creative_leaders.html
vrijdag 5 oktober 2012
Larry Ellison has gone from publicly dismissing the cloud to this week taking credit for its invention. The truth of his latest claim matters to software history buffs and surely his protege-gone-rival Marc Benioff. But for customers and technology investors it is rather irrelevant. What does matter: Oracle‘s execution in the next 12 months.
This week at the company’s mega-confab, Oracle OpenWorld, Ellison articulated a very clear product road map that neatly brings together his firm’s myriad offerings. The new Oracle 12C database has a new architecture that speaks to cloud computing needs. Its database server, Exadata X3, will be super-fast and gobble up less power. Fusion apps, which are sold via the Web, are gaining traction. Ellison mentioned a total of 400 customers. And though not as broadly-adopted as say, Salesforce’s, they are broader. No other vendor is offering as much functionality in one place (Oracle sells ERP, HCM, Sales and Marketing, now social and soon platform).
And perhaps most appealingly, Ellison explained that Oracle can give customers more flexibility than any other vendor in the industry. Want Oracle to run your systems like Salesforce does? No problem. Want to do it yourself behind a firewall? That works too.
Ellison’s pitch to CIOs was essentially: You can have it all. Oracle is selling the flexibility of cloud software with a nod to the potential concerns that have lingered about control and security.
What was less of a selling point at Oracle OpenWorld this week: cost.
Oracle‘s vision right now is technology-driven. That’s important and the vision is impressive. But this is an industry that has grown accustomed to cost efficiencies climbing constantly. CIOs want to spend less, and certainly not get stuck in the kind of long-term, big-dollar contracts that Oracle historically has made its billions on.
The company still makes 40% of its sales on “updates and support”, most of which likely come under the “maintenance contract” category. This is where Oracle‘s business looks like a wonderful annuity — that’s growing. But software sold as a service is a little different. There’s an ongoing revenue stream coming in from a customer, but it’s likely much smaller than a maintenance contract and the customer expects updates as part of what he’s already paying.
To be fair, as Salesforce has tacked on new services beyond its core sales automation software, its costs have gone up and customers have begun to grumble that even Web software isn’t the deal it once appeared to be.
The company is staying optimistic that this business model shift, as well as the cap ex required to build out its new public clouds won’t slow the company’s impressive track record of margin expansion: and execs reaffirmed that they can continue to grow operating income at 20%.
Ellison is not shying away from the potential awkwardness of Oracle‘s transition. He has acknowledge that selling Web software is going to require a massive shift inside Oracle, notably on the part of salespeople. New sales force incentives are based on annual recurring revenue of sales, for example.
And yet IT spending is increasingly happening departmentally, rather than top down. But Oracle is selling bundles of the stack in a way that a CIO would be likely to buy, not a head of marketing.
Oracle‘s stock was flat this week, despite the newly-spread vision. Now Oracle has to prove it.
from Upside Potential http://www.forbes.com/sites/victoriabarret/2012/10/05/this-will-be-larry-ellisons-proving-year/
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/R67-N9SexAs/thomas_p_campbell_weaving_narratives_in_museum_galleries.html
donderdag 4 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/R22DP4i5Tp4/shimon_schocken_the_self_organizing_computer_course.html
woensdag 3 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/w6izMUvSpqU/jason_mccue_terrorism_is_a_failed_brand.html
dinsdag 2 oktober 2012
from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/qW0G2XWSrQM/robert_gupta_between_music_and_medicine.html