dinsdag 30 oktober 2012

TED: Sanjay Pradhan: How open data is changing international aid - Sanjay Pradhan (2012)

How do we make sure that development and aid money actually goes to the people who most need it? Sanjay Pradhan of the World Bank Institute lays out three guidelines to help relief efforts make the most impact -- while curbing corruption. One key: connecting the players who are working to change broken systems with the data they need.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/Ks2rSw-9WNs/sanjay_pradhan_how_open_data_is_changing_international_aid.html

maandag 29 oktober 2012

TED: Rory Stewart: Why democracy matters - Rory Stewart (2012)

The public is losing faith in democracy, says British MP Rory Stewart. Iraq and Afghanistan’s new democracies are deeply corrupt; meanwhile, 84 percent of people in Britain say politics is broken. In this important talk, Stewart sounds a call to action to rebuild democracy, starting with recognizing why democracy is important -- not as a tool, but as an ideal.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/sUbv7kKTTz4/rory_stewart_how_to_rebuild_democracy.html

How Randi Zuckerberg’s Silicon Valley Reality Show Is Luring In Viewers? Hint: Facebook Meets Ego-Tracker

This could very well go down as the genius marketing move of the year, or an example of trying way too hard.

Bravo's influence tracker

Bravo’s upcoming reality TV show chronicling startup culture in Silicon Valley, which was produced by Mark Zuckerberg‘s sister, Randi (who full disclosure once did a stint at Forbes) is launching a social-ranking Web site where anyone can tally their “influence” of sorts, as measured by retweets and shares on Twitter, Facebook, and Instagram.

The site, SiliconValleyStatus.com boasts the in-your-face tagline: “It’s not just a status, it’s a statement. What’s yours?”

You can of course share your status, if you’re that type. And if you rank high enough, you can get your name and photo plastered on a billboard along highway 101, the often-crammed corridor that connects the Palo Alto to San Francisco. The highest possible score is 999.

Ellen Stone, a top marketing executive at Bravo describes the link between this influence-ranking site and the show: “One of the reasons people find Silicon Valley so interesting is because success and failure can happen so fast. So the idea of networking and getting conversations started around your idea really matters. It is a place where you need to create a conversation about yourself and your idea.”

The same, of course, can be said about reality television shows.

Zuckerberg’s show is already being eagerly panned by the Silicon Valley digerati. Gizmodo calls the shows characters failed actors instead entrepreneurs and mocks their dialogue. This seems laughably easy. The preview includes cringe-inducing lines like “People have been intimidated because this package doesn’t usually come with a brain.” Riiight.

But reality television isn’t known or really admired for substance. It is supposed to make us cringe. That’s why we watch.

Zuckerberg, though, has a big task. Silicon Valley, or San Francisco‘s Noe Valley (where the show’s main house is) isn’t exactly rich in absurdities the way you can make cheesy housewives from anywhere seem. And if anything, Silicon Valley culture prides itself on being discreet. “He’s a billionaire, but you’d never guess it” is perhaps the region’s biggest compliment.

 



from Upside Potential http://www.forbes.com/sites/victoriabarret/2012/10/29/how-randi-zuckerbergs-silicon-valley-reality-show-is-luring-in-viewers-hint-facebook-meets-ego-tracker/

vrijdag 26 oktober 2012

TED: Marco Tempest: A cyber-magic card trick like no other - Marco Tempest (2012)

The suits, numbers and colors in a deck of cards correspond to the seasons, moon cycles and calendar. Marco Tempest straps on augmented reality goggles and does a card trick like you’ve never seen before, weaving a lyrical tale as he deals. (This version fixes a glitch in the original performance, but is otherwise exactly as seen live by the TEDGlobal audience, including the dazzling augmented reality effects.)

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/NBfV2_ubHVs/marco_tempest_a_cyber_magic_card_trick_like_no_other.html

donderdag 25 oktober 2012

Slides for Crowdsourcing for Marketing Workshop in New York

Today I ran a Crowdsourcing for Marketing for Enterprise & Agencies workshop in New York as part of the global Crowdsourcing Week series of events.

I was very happy with how it went and the response from the participants. There was a good mixture of brand and agency participants, and great discussion throughout. Little of the richness of the workshop and discussion is shown in the slides, but some of the frameworks might be of use to those who did not attend the workshop.

In particular we delved in some depth into the implications of crowdsourcing for the corporate marketing function and agencies. I will be spending more time on this topic, and creating more in-depth content. For now, the new chapter on crowdsourcing for marketing in the Second Edition of Getting Results From Crowds contains some of the new frameworks.

Here are the slides for today’s workshop.

The post Slides for Crowdsourcing for Marketing Workshop in New York appeared first on Trends in the Living Networks.



from Trends in the Living Networks http://feedproxy.google.com/~r/TrendsInTheLivingNetworks/~3/cSdu2gTjWy0/slides-for-crowdsourcing-for-marketing-workshop-in-new-york.html

woensdag 24 oktober 2012

TED: Lemn Sissay: A child of the state - Lemn Sissay (2012)

Literature has long been fascinated with fostered, adopted and orphaned children, from Moses to Cinderella to Oliver Twist to Harry Potter. So why do many parentless children feel compelled to hide their pasts? Poet and playwright Lemn Sissay tells his own moving story. (Filmed at TEDxHousesofParliament.)

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/UAkIZ4VvE4w/lemn_sissay_a_child_of_the_state.html

dinsdag 23 oktober 2012

Slides from opening keynote at Crowd Business Models Summit

Yesterday I chaired Crowd Business Models Summit in San Francisco.

Here are the slides from my opening presentation, which provided an introduction and frame for the event.


The big frame for thinking about crowd business models is the future of work and organizations. Crowdsourcing and crowds will be central to how value is created in future. As such it is immensely valuable to use the lens of business models based on crowds.

I run through the Crowd Business Models Framework proposed in my book Getting Results From Crowds. There was some great discussion about the model in the ensuing Participant Roundtable sessions that I will draw on for future versions of the model.

I finished by looking at the idea of infinite business models and singularity business models.

I’ll share more detailed thoughts on the Summit when I get a chance. It was a fantastic event with many rich insights, so we’ll share as we can for those who couldn’t be there.

The post Slides from opening keynote at Crowd Business Models Summit appeared first on Trends in the Living Networks.



from Trends in the Living Networks http://feedproxy.google.com/~r/TrendsInTheLivingNetworks/~3/AE7hDzZ21Jg/slides-from-opening-keynote-at-crowd-business-models-summit.html

TED: David Pizarro: The strange politics of disgust - David Pizarro (2012)

What does a disgusting image have to do with how you vote? Equipped with surveys and experiments, psychologist David Pizarro demonstrates a correlation between sensitivity to disgusting cues -- a photo of feces, an unpleasant odor -- and moral and political conservatism. (Filmed at TEDxEast.)

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/6CVxEQdZSVo/david_pizarro_the_strange_politics_of_disgust.html

maandag 22 oktober 2012

Who Are The Top 30 Technology Pioneers Under Age 30?

We’re embarking on our second annual “30 Under 30″ project here at Forbes. Last year’s lists were wildly popular and for good reason. To be under 30 years old and doing remarkable work is an accomplishment, and for the rest of us, a glimpse into the future.

And this year we’re turning it over to you all, our readers, to submit your top picks. Our technology category is broad, and included Drew Houston of Dropbox (cloud storage), Eric and Susan Gregg Koger of online fashion site Modcloth as well as Daniel Ek of social music site Spotify.

To see last year’s final ranking in technology, click here.

Some of these names will reappear. Many are still under 30 years old, after all. Let us know which ones you believe should again make the cut. And please put new people on our radar. Technology is a unique field where success often does come early. We want to make sure we’re not missing anyone.

Speaking of which, a hint of sorts about one addition we’ll likely be making. For our 2011 list Aaron Levie of Box offered to be a judge (we enlist the help of three industry experts to be our judges). Levie had great picks, but he himself was disqualified as a ranking member because of his spot as judge. This year, since he is still nowhere near 30 years old and Box is growing swiftly, he’ll join his peers.

To send us your thoughts, you can comment in this story or tweet me @victoriabarret. We will be using the Twitter hashtag @Forbes30

Many thanks.

 

 



from Upside Potential http://www.forbes.com/sites/victoriabarret/2012/10/22/who-are-the-top-30-technology-pioneers-under-age-30/

TED: Pankaj Ghemawat: Actually, the world isn't flat - Pankaj Ghemawat (2012)

It may seem that we're living in a borderless world where ideas, goods and people flow freely from nation to nation. We're not even close, says Pankaj Ghemawat. With great data (and an eye-opening survey), he argues that there's a delta between perception and reality in a world that's maybe not so hyperconnected after all.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/jzXO6NGDyjw/pankaj_ghemawat_actually_the_world_isn_t_flat.html

donderdag 18 oktober 2012

TED: Heather Brooke: My battle to expose government corruption - Heather Brooke (2012)

Our leaders need to be held accountable, says journalist Heather Brooke. And she should know: Brooke uncovered the British Parliamentary financial expenses that led to a major political scandal in 2009. She urges us to ask our leaders questions through platforms like Freedom of Information requests -- and to finally get some answers.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/xnGmJwvgsGU/heather_brooke_my_battle_to_expose_government_corruption.html

The future of marketing: 7 critical applications of crowdsourcing

On October 25 in New York City I will run a workshop on Crowdsourcing for Marketing in Enterprise & Agencies as part of the global Crowdsourcing Week workshop series. The following day I will run a workshop that is highly complementary, on Crowdsourcing for Media and Content.

Following on from the broad-based first edition of Getting Results From Crowds, one of the most important topics I have been delving into is the application of crowdsourcing to marketing. The New York workshop will go into the topic in detail, including the primary applications, extensive case studies, industry perspectives, analysis of crowdsourced marketing platforms, approaches to building your own crowds, effective strategies for creative agencies to tap the rise of crowdsourcing, and more.

Just as the field of crowdsourcing is far broader than most people appreciate (with 22 categories in our Crowdsourcing Landscape), there are many ways in which crowdsourcing can be applied to marketing.

There are 7 major applications of crowdsourcing to marketing:

1. Content creation
Generating marketing content such as videos, images, or copy.

2. Idea generation
Creating ideas to identify or develop marketing initiatives.

3. Product development
Identifying insights to enhance existing products or develop new ones.

4. Customer insights
Gathering customer perspectives on current or potential products or marketing initiatives.

5. Customer engagement
Building greater participation and affiliation with the brand and company.

6. Customer advocacy
Tapping customers to spread word to their personal networks about products or services.

7. Pricing
Gaining insights on attitudes to possible pricing strategies.

The workshop we will go into detail into these applications, including examples, case studies, and lessons into successful approaches in each category. One of the additional chapters in the Second Edition of Getting Results From Crowds covers these issues as part of a broader view of crowdsourcing in marketing.

Perhaps the most important aspect of this list is understanding that crowdsourcing will be at the heart of all marketing activities. It is about the co-creation of the brand with customers. You can no longer foist yourself on customers. Co-creating your products and brand with the crowd, with your customers, is a large part of the future of marketing.

If you’d like to register for the New York Crowdsourcing for Marketing workshop, use the code FRIENDS40 to get a 40% discount.

The post The future of marketing: 7 critical applications of crowdsourcing appeared first on Trends in the Living Networks.



from Trends in the Living Networks http://feedproxy.google.com/~r/TrendsInTheLivingNetworks/~3/MUY0P6xTjc8/the-future-of-marketing-7-critical-applications-of-crowdsourcing.html

woensdag 17 oktober 2012

TED: Beau Lotto + Amy O’Toole: Science is for everyone, kids included - Beau Lotto / Amy O'Toole (2012)

What do science and play have in common? Neuroscientist Beau Lotto thinks all people (kids included) should participate in science and, through the process of discovery, change perceptions. He's seconded by 12-year-old Amy O'Toole, who, along with 25 of her classmates, published the first peer-reviewed article by schoolchildren, about the Blackawton bees project. It starts: "Once upon a time ... "

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/3E6RWEjaMsE/beau_lotto_amy_o_toole_science_is_for_everyone_kids_included.html

dinsdag 16 oktober 2012

TED: John Wilbanks: Let’s pool our medical data - John Wilbanks (2012)

When you're getting medical treatment, or taking part in medical testing, privacy is important; strict laws limit what researchers can see and know about you. But what if your medical data could be used -- anonymously -- by anyone seeking to test a hypothesis? John Wilbanks wonders if the desire to protect our privacy is slowing research, and if opening up medical data could lead to a wave of health care innovation.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/7C8Glu3AxSA/john_wilbanks_let_s_pool_our_medical_data.html

donderdag 11 oktober 2012

New Travel Startup Peek Helps You Once You Get There

The online travel market is one of clutter. There are too many Web sites aiming to book your flight, hotel and car rental bookings — charging the vendor of said service a small fee for the referral. And yet once you get to your destination, you’re on your own. You’re expected to play the role of research librarian and travel agent.

A new Silicon Valley startup called Peek is aiming to fix that.

Peek launches today as an answer to the “what do you do when you get there” question in only California and Hawaii, for now. The company has struck up relationships with vineyards, museums, and helicopter tour outfits, to offer up more than 500 travel activities. Peek is part booking agent, part tour book. One on-staff writer and several freelancers have penned descriptions of activities. These sit alongside links to reviews from Yelp and Tripadvisor. The site also features “Perfect Day” tips from high-profile types including Tory Burch (her secrets to enjoying Oahu) and Twitter and Square co-founder Jack Dorsey (he sticks to San Francisco).

Peek gets a 15 to 30% fee every time a visitor books an activity. And co-founder Ruzwana Bashir is thinking big. She points out the travel activities market in the U.S. is $27 billion, yet there’s no single destination for people to easily map out a trip plan and book it.

Bashir co-founded Peek a year ago after several years mulling over the 20 hours it once took her to book a weekend trip to Istanbul. She was on the founding team of Art.sy and there met her future investors, including Dorsey and Google chairman Eric Schmidt. Peek has raised $1.4 million from investors including SV Angel, Khosla Ventures, and angel investor Pejman Nozad.

Other sites aiming to to do parts of this include Viator.com and Trippy.com, which is a social sharing site for travel ideas. Bashir believes she’s found open space in the well-traversed online travel industry. “No one has wanted to go out and build these relationships,” she says. Timing, of course, is everything, and she feels good: “These vendors were less sophisticated about technology in the past. That’s changed even in the last five years. Businesses now understand they need to be online.”

 



from Upside Potential http://www.forbes.com/sites/victoriabarret/2012/10/11/new-travel-startup-peek-helps-you-once-you-get-there/

TED: Melissa Marshall: Talk nerdy to me - Melissa Marshall (2012)

Melissa Marshall brings a message to all scientists (from non-scientists): We're fascinated by what you're doing. So tell us about it -- in a way we can understand. In just 4 minutes, she shares powerful tips on presenting complex scientific ideas to a general audience.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/nMrkv6zIKrI/melissa_marshall_talk_nerdy_to_me.html

woensdag 10 oktober 2012

TED: Ruby Wax: What's so funny about mental illness? - Ruby Wax (2012)

Diseases of the body garner sympathy, says comedian Ruby Wax -- except those of the brain. Why is that? With dazzling energy and humor, Wax, diagnosed a decade ago with clinical depression, urges us to put an end to the stigma of mental illness.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/PNTPyzWdlJQ/ruby_wax_what_s_so_funny_about_mental_illness.html

dinsdag 9 oktober 2012

TED: John Maeda: How art, technology and design inform creative leaders - John Maeda (2012)

John Maeda, President of the Rhode Island School of Design, delivers a funny and charming talk that spans a lifetime of work in art, design and technology, concluding with a picture of creative leadership in the future. Watch for demos of Maeda’s earliest work -- and even a computer made of people.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/L-NNRyOqnIE/john_maeda_how_art_technology_and_design_inform_creative_leaders.html

vrijdag 5 oktober 2012

This Will Be Larry Ellison’s Proving Year

Larry Ellison

Larry Ellison has gone from publicly dismissing the cloud to this week taking credit for its invention. The truth of his latest claim matters to software history buffs and surely his protege-gone-rival Marc Benioff. But for customers and technology investors it is rather irrelevant. What does matter: Oracle‘s execution in the next 12 months.

This week at the company’s mega-confab, Oracle OpenWorld, Ellison articulated a very clear product road map that neatly brings together his firm’s myriad offerings. The new Oracle 12C database has a new architecture that speaks to cloud computing needs. Its database server, Exadata X3, will be super-fast and gobble up less power. Fusion apps, which are sold via the Web, are gaining traction. Ellison mentioned a total of 400 customers. And though not as broadly-adopted as say, Salesforce’s, they are broader. No other vendor is offering as much functionality in one place (Oracle sells ERP, HCM, Sales and Marketing, now social and soon platform).

And perhaps most appealingly, Ellison explained that Oracle can give customers more flexibility than any other vendor in the industry. Want Oracle to run your systems like Salesforce does? No problem. Want to do it yourself behind a firewall? That works too.

Ellison’s pitch to CIOs was essentially: You can have it all. Oracle is selling the flexibility of cloud software with a nod to the potential concerns that have lingered about control and security.

What was less of a selling point at Oracle OpenWorld this week: cost.

Oracle‘s vision right now is technology-driven. That’s important and the vision is impressive. But this is an industry that has grown accustomed to cost efficiencies climbing constantly. CIOs want to spend less, and certainly not get stuck in the kind of long-term, big-dollar contracts that Oracle historically has made its billions on.

The company still makes 40% of its sales on “updates and support”, most of which likely come under the “maintenance contract” category. This is where Oracle‘s business looks like a wonderful annuity — that’s growing. But software sold as a service is a little different. There’s an ongoing revenue stream coming in from a customer, but it’s likely much smaller than a maintenance contract and the customer expects updates as part of what he’s already paying.

To be fair, as Salesforce has tacked on new services beyond its core sales automation software, its costs have gone up and customers have begun to grumble that even Web software isn’t the deal it once appeared to be.

The company is staying optimistic that this business model shift, as well as the cap ex required to build out its new public clouds won’t slow the company’s impressive track record of margin expansion: and execs reaffirmed that they can continue to grow operating income at 20%.

Ellison is not shying away from the potential awkwardness of Oracle‘s transition. He has acknowledge that selling Web software is going to require a massive shift inside Oracle, notably on the part of salespeople. New sales force incentives are based on annual recurring revenue of sales, for example.

And yet IT spending is increasingly happening departmentally, rather than top down. But Oracle is selling bundles of the stack in a way that a CIO would be likely to buy, not a head of marketing.

Oracle‘s stock was flat this week, despite the newly-spread vision. Now Oracle has to prove it.



from Upside Potential http://www.forbes.com/sites/victoriabarret/2012/10/05/this-will-be-larry-ellisons-proving-year/

TED: Thomas P. Campbell: Weaving narratives in museum galleries - Thomas P. Campbell (2012)

As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories. With glorious images, he shows how his curation philosophy works for displaying medieval tapestries—and for the over-the-top fashion/art of Alexander McQueen. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/R67-N9SexAs/thomas_p_campbell_weaving_narratives_in_museum_galleries.html

donderdag 4 oktober 2012

TED: Shimon Schocken: The self-organizing computer course - Shimon Schocken (2012)

Shimon Schocken and Noam Nisan developed a curriculum for their students to build a computer, piece by piece. When they put the course online -- giving away the tools, simulators, chip specifications and other building blocks -- they were surprised that thousands jumped at the opportunity to learn, working independently as well as organizing their own classes in the first Massive Open Online Course (MOOC). A call to forget about grades and tap into the self-motivation to learn.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/R22DP4i5Tp4/shimon_schocken_the_self_organizing_computer_course.html

woensdag 3 oktober 2012

TED: Jason McCue: Terrorism is a failed brand - Jason McCue (2012)

In this gripping talk, lawyer Jason McCue urges for a new way to attack terrorism, to weaken its credibility with those who are buying the product -- the recruits. He shares stories of real cases where he and other activists used this approach to engage and create change.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/w6izMUvSpqU/jason_mccue_terrorism_is_a_failed_brand.html

dinsdag 2 oktober 2012

TED: Robert Gupta: Between music and medicine - Robert Gupta (2012)

When Robert Gupta was caught between a career as a doctor and as a violinist, he realized his place was in the middle, with a bow in his hand and a sense of social justice in his heart. He tells a moving story of society’s marginalized and the power of music therapy, which can succeed where conventional medicine fails.

from TEDTalks (video) http://feedproxy.google.com/~r/TEDTalks_video/~3/qW0G2XWSrQM/robert_gupta_between_music_and_medicine.html